(March 1, 2008)  It is important that American Lamb Board (ALB) contributors and industry partners know how their checkoff money is being spent to promote American lamb. The ALB currently uses several communication programs to deliver information to the industry about the marketing and promotion efforts of the lamb checkoff:

• the ALB Web site, www.americanlamb.com, has an industry section with
     information about the programs, strategies, reports, etc.;
• the ALB has a weekly and a quarterly electronic newsletter;
• board members attend state meetings and provide program updates;
• the ALB has an annual report and a printed quarterly newsletter that is
     distributed to the industry;
• press releases and press kits are distributed to industry leaders and media; and
• information about the ALB is included in industry publications like the Sheep
     Industry News.

We want your feedback. Please take a few minutes to fill out and return the survey below.  All participants that return a completed survey to the ALB office by April 1 will be entered to win an American lamb promotion items gift pack including a metal sign, fleece vest, hat, apron, knife set and more! Your feedback will help the board develop and implement solid, strategic programs and activities that address the needs of the industry. Please return it to: American Lamb Board; 6300 E. Hampden Ave., Suite 2106; Denver, Colo. 80222.

American Lamb Board Industry Survey

Q1. Do you receive information about the lamb checkoff, the American
        Lamb Board (ALB)?  
         Yes  (if yes, go to S1)                No (if no, continue)
                S1.  How are you receiving the information?

 Q2. How would you like to receive more information about the work that
        has been conducted by the board to establish lamb marketing and
        promotion programs?

 Q3.  Would you like to receive our electronic newsletter? 
            Yes                   No
            My e-mail address is:

Q4. Have you ever visited the ALB Web site:  www.americanlamb.com?
            Yes (if yes, go to S1)                No (if no, continue
                       S1. If so, please rate the helpfulness of the information you found
                       on the Web site from 1 to 5 (5 being extremely helpful):
                        1        2         3        4        5

Q5. Do you have any suggestions for how the lamb checkoff can most
        effectively increase the U.S. lamb industry’s profitability?

Q6.  If the ALB could do just one thing to help your business, what would it be?